In a world full of platforms from Instagram and TikTok to LinkedIn and YouTube it’s tempting to try to show up on all of them. But spreading yourself too thin can actually water down your message and make it harder to connect meaningfully with your audience.

Leanne, shares her insight:

“It’s not about being everywhere it’s about being where it counts. When you focus on the platforms your audience actually uses, you create more impact with less effort. Quality over quantity always wins.”

Why Choosing the Right Platform Matters:

1. Stronger Connections: You’ll engage with people who genuinely care about your message not just scroll past it.
2. Better Use of Time: Concentrating your energy means you can plan, post, and interact more effectively.
3. Consistent Branding: Maintaining a focused presence helps your brand look polished and purposeful.
4. Improved Results: When your content aligns with the platform’s strengths, your reach and engagement naturally grow.

How to Find Your Ideal Platform:

• Know Your Audience: Research where they spend their time and what type of content they prefer.

• Play to Your Strengths: Love video? Try TikTok or Reels. More B2B? LinkedIn might be your best bet.

• Experiment & Measure: Test, track, and refine — data will tell you where you’re gaining the most traction.

The Bottom Line:

You don’t need to be everywhere to make an impact you just need to be where it matters most.

So instead of stretching your efforts thin across every platform, focus on the ones that help you connect, communicate, and convert effectively.

You’ve spent time crafting the perfect post, don’t let it disappear into the void. Timing matters just as much as content, so you need to show up when your target audience is scrolling.

Think of it like turning up to a party after everyone’s gone home. Great outfit, wrong moment. We always recommend checking your insights to see when your audience is actually online and then scheduling your posts to meet them there. A little planning = a lot more eyeballs.

ChatGPT can be a brilliant tool for creating content quickly, but only if it sounds like your brand. The trick? Clear, consistent prompts and a few style checks.

Watch out for common pitfalls: overuse of emojis 🙃, American spellings (it’s organised, not organized), and those extra loooong dashes that aren’t quite right. A little setup goes a long way. Think tone, audience and what not to say, then get it working in your style, not just spitting out generic waffle!

Launching this September, The Rookie CEO Podcast is the newest addition to our Rookie CEO community; each weekly episode will focus on specific topics within business development and marketing.

Today’s the final day to get your ticket for The Summer Business Party happening Friday 25th July at Edenwood Place! We’re joining forces with HW Media Management and the Vivid Business Club to celebrate your hard work, connect with fellow professionals, and toast to the year so far. Don’t miss out, get your ticket here!