Updated in January 2026
What Is Commercial Videography and Why Your Kent Business Needs It
QUICK OVERVIEW
Commercial videography is the professional creation of video content designed to promote your business, products, or services. It includes promotional videos, brand films, testimonials, and social media content. For Kent businesses, investing in commercial video can boost website conversions by up to 80% and help you stand out in a crowded market.
Ready to explore how video can grow your business? Visit our homepage to discover our full range of digital marketing services, or get in touch for a free quote.
Table of Contents
- What Is Commercial Videography?
- How Does Commercial Video Production Work?
- Top 10 Benefits of Commercial Video for Your Business
- How Much Does Commercial Videography Cost in the UK?
- Is Commercial Videography Worth It for Small Businesses?
- What Common Mistakes Should You Avoid?
- What Are the Alternatives to Professional Videography?
- How Long Does Video Production Take?
- What Are the Video Marketing Trends for 2026?
- FAQs About Commercial Videography
- Conclusion
What Is Commercial Videography?
Commercial videography is the process of creating professional video content that promotes a business, product, or service. If you run a Kent business and want to reach more customers, commercial videography helps you tell your story in a way that grabs attention and builds trust.
Think of it as a visual way to show people what you do. Instead of telling customers why they should choose you, video lets them see it for themselves.
Here is the thing: the average person spends 2.5 hours a day on social media. That is 75 hours a month of scrolling. Commercial video helps your business appear in that feed with content that actually stops the scroll.
What Types of Commercial Videos Are There?
- Brand films: Tell your company story and share your values
- Product demonstrations: Show how your product works
- Customer testimonials: Let happy customers speak for you
- Explainer videos: Break down complex services into simple visuals
- Social media content: Short clips for Instagram, TikTok, LinkedIn, and Facebook
- Promotional videos: Advertise special offers, events, or launches
According to the UK Screen Alliance, the commercial video production industry in the UK is worth £1.6 billion. That shows just how many businesses are already using video to grow.
What Is the Difference Between Commercial and Corporate Video?
You might be wondering what separates commercial video from corporate video. The answer is the audience.
- Commercial videography is aimed at customers. The goal is to promote, sell, or build brand awareness.
- Corporate videography is aimed at internal audiences. Think training videos, company updates, or stakeholder presentations.
Many projects blend both styles. At Fuzzy Studio, we create videos that work for both external marketing and internal communications. You can see examples on our videography services page.
How Does Commercial Video Production Work?
Creating a commercial video is not just about turning up with a camera. There is a process that ensures the final product actually works for your business.
Here is how it typically works:
Stage 1: Pre Production
This is the planning phase. It includes:
- Understanding your goals and target audience
- Concept development and creative ideas
- Scriptwriting and storyboarding
- Location scouting
- Scheduling and budgeting
Stage 2: Production
This is the filming day. A professional team will:
- Set up lighting and audio equipment
- Direct the shoot to capture the best footage
- Use professional cameras, drones, and stabilisers
- Record multiple takes and angles
At Fuzzy Studio, we use a range of equipment including drones, 360 cameras, full frame mirrorless cameras, action cameras, stabilisers, and studio microphones. This means we can capture any type of shot your project needs.
Stage 3: Post Production
This is where the magic happens. Post production includes:
- Video editing and colour grading
- Sound design and music
- Motion graphics and animation
- Adding captions and subtitles
- Final delivery in formats for web, social, and presentations
Our graphic design team creates motion graphics and animations that bring videos to life. This is often what separates amateur content from professional results.
Top 10 Benefits of Commercial Video for Your Business
Why should your Kent business invest in commercial videography? Here are the top 10 benefits, backed by real data:
- Boosts website conversions by up to 80%. Landing pages with video convert significantly better than those without. According to Brightcove research, video helps visitors understand your offering faster.
- Improves your Google rankings. Google loves video content. Websites with embedded videos are 53 times more likely to appear on the first page of search results.
- Gets 1200% more social shares than text and images combined. Video content spreads further, reaching more potential customers organically.
- Builds trust and credibility. 91% of consumers say video quality impacts their trust in a brand. Professional video shows you take your business seriously.
- Explains complex products or services clearly. 96% of people watch explainer videos to learn about products. Video makes complicated things simple.
- Increases email click through rates by up to 300%. Adding the word “video” to your email subject line boosts opens. Embedding video increases engagement even more.
- Humanises your brand. Video lets customers see the real people behind your business. This personal connection drives loyalty.
- Captures attention like nothing else. Viewers retain 95% of a message when watching video, compared to just 10% when reading text.
- Works across multiple platforms. One video can be repurposed for your website, social media, email campaigns, presentations, and paid ads.
- Provides a long term marketing asset. Unlike ads that stop when you stop paying, a great video keeps working for your business for years.
According to Wyzowl’s State of Video Marketing 2026 report, 91% of businesses now use video as a marketing tool. 82% of marketers say it delivers a positive return on investment.
How Much Does Commercial Videography Cost in the UK?
This is one of the most common questions we hear. The honest answer is that it depends on the project. But here are realistic UK price ranges for 2026:
| Video Type | Price Range | What You Get |
|---|---|---|
| Simple talking head | £800 to £1,500 | Single location, basic edit, 1 to 2 minute video |
| Corporate interview | £1,200 to £2,500 | Professional lighting, 2 person crew, edited with graphics |
| Promotional video | £2,000 to £6,000 | Multiple shots, motion graphics, full day shoot |
| Brand film | £6,000 to £15,000+ | Multi day shoot, multiple locations, actors, cinematic quality |
| Drone footage | £800 to £1,200 | Licensed pilot, edited highlights, half day |
Looking for better value? At Fuzzy Studio, we offer a 6 month content package for £2,700. This includes over 26 videos, 30 clips, 60 photos, and graphic design services. You can spread the cost over 6 months, making professional content more accessible for growing businesses.
What Affects the Price of a Commercial Video?
- Crew size: A solo videographer costs less than a full production team
- Equipment: Drone footage, specialist cameras, and lighting add to costs
- Locations: Multiple locations mean more travel and setup time
- Editing complexity: Motion graphics and animation take longer than simple cuts
- Turnaround time: Rush jobs typically cost more
Is Commercial Videography Worth It for Small Businesses?
You might be thinking this sounds great for big companies, but what about small local businesses?
Here is the truth: video marketing often benefits small businesses more than large ones. Why? Because professional video helps level the playing field. A well made video can make a small Kent business look just as credible as a national chain.
What Do the Numbers Say?
- 85% of consumers have been convinced to buy after watching a brand video
- 82% of small businesses using video report positive ROI
- Video marketers generate 66% more qualified leads per year
From our experience working with Kent businesses, we have seen companies transform their online presence with just one or two well produced videos. A Medway based client told us their website enquiries doubled within three months of adding video to their homepage.
When Might Video Not Be Right for You?
To be fair, video is not always the answer. It might not be the best investment if:
- Your budget is under £500 and you need multiple videos
- You only need casual social content and are comfortable filming yourself
- Your target audience does not use platforms where video performs well
In these cases, we would honestly tell you to start with DIY content or focus on other marketing first. Good agencies give honest advice, not just sales pitches.
What Common Mistakes Should You Avoid?
After producing hundreds of videos, we have seen the same mistakes come up again and again. Avoid these and your video will perform much better:
- No clear goal or call to action. Every video needs a purpose. What do you want viewers to do after watching? Visit your website? Call you? Book a consultation? Make it clear.
- Poor audio quality. This is the biggest turn off for viewers. Bad sound makes people click away faster than bad visuals. Always use proper microphones.
- Making videos too long. Research shows 67% of marketers find videos under 60 seconds most effective. Get to the point quickly.
- Forgetting mobile viewers. Most people watch video on their phones. Make sure text is readable and the action is visible on small screens.
- No captions or subtitles. 92% of people watch videos with the sound off, especially on social media. Captions are essential, not optional.
- Trying to DIY when professional help is needed. Smartphone videos work for casual content. But for your website hero video or a paid ad campaign, invest in professionals.
What Are the Alternatives to Professional Videography?
Not ready for full professional production? Here are your options:
DIY Smartphone Filming
- Pros: Free, quick, authentic feel
- Cons: Limited quality, poor audio, no professional editing
- Best for: Casual social media stories, behind the scenes content
Stock Video and Templates
- Pros: Affordable, quick turnaround
- Cons: Generic, not unique to your brand, competitors may use the same footage
- Best for: Internal presentations, temporary placeholders
AI Video Tools
- Pros: Fast, cost effective for simple videos
- Cons: Can look robotic, limited customisation, quality varies
- Best for: Quick social clips, text based explainers
The best approach often combines methods. Use professional video for your main marketing assets, then supplement with DIY content for day to day social posts. Our social media management service can help you plan this mix strategically.
How Long Does Video Production Take?
Timing matters, especially if you have a launch date or event coming up. Here are typical timeframes:
| Project Type | Typical Timeline |
|---|---|
| Simple talking head video | 1 to 2 weeks |
| Corporate promo or interview | 2 to 4 weeks |
| Full brand film | 4 to 8 weeks |
| Social media content package | Ongoing monthly delivery |
A clear brief at the start speeds things up significantly. The more prepared you are, the faster we can turn around your project.
What Are the Video Marketing Trends for 2026?
The video landscape is always evolving. Here is what smart businesses are focusing on this year:
Short Form Vertical Video Is Dominating
TikTok, Instagram Reels, and YouTube Shorts have changed the game. Vertical videos under 60 seconds now account for 72% of social video uploads. If your content is not optimised for mobile, you are missing out.
AI Assisted Video Creation Is Growing
AI tools can now help with scriptwriting, editing, and even generating certain types of footage. While AI will not replace human creativity, it is making video production faster and more efficient. 96% of marketers are looking to integrate AI in some part of their video workflow.
Authenticity Over Polish
Audiences in 2026 crave real, genuine content. Behind the scenes footage, raw moments, and honest storytelling often outperform highly produced adverts. This does not mean quality does not matter. It means combining professional production with authentic messaging.
Shoppable Video for E Commerce
Videos with clickable product links are revolutionising online shopping. Platforms like Instagram and TikTok now support native shopping features. If you sell products, shoppable video should be on your radar.
Interactive Video Elements
Videos with clickable CTAs, quizzes, and decision trees have 52% higher engagement rates. Interactive content keeps viewers engaged and gives you valuable data about their preferences.
FAQs About Commercial Videography
What is the difference between commercial and corporate videography?
Commercial videography creates promotional content aimed at customers, like adverts, product videos, and brand films. Corporate videography focuses on internal audiences, such as training videos and company updates. Many businesses need both types.
How much should I budget for my first business video?
For a quality first video in the UK, budget between £1,200 and £3,000. This covers a half day shoot, professional editing, and one or two locations. Simple talking head videos start around £800, while complex productions can exceed £10,000.
Can I just use my smartphone to make business videos?
Smartphones can produce decent footage for casual social content. However, professional videography offers superior lighting, audio, editing, and storytelling. Invest in professionals for website hero videos, adverts, or content that represents your brand to new customers.
What types of videos work best for small businesses?
Explainer videos, customer testimonials, behind the scenes content, and product demonstrations typically deliver the best ROI for small businesses. Short social videos under 60 seconds also perform exceptionally well for brand awareness.
How long should a commercial video be?
Optimal length depends on the platform. Social media ads work best at 15 to 30 seconds. Website videos perform well at 1 to 2 minutes. Detailed explainers can run 2 to 3 minutes. Research shows 67% of marketers find videos under 60 seconds most effective for engagement.
Is video marketing only for big brands with big budgets?
This is a common misconception. Video marketing delivers strong ROI at any budget level. 82% of small businesses using video report positive returns. Start with one professional video for £1,500 to £2,500 and repurpose it across your website, social media, and email campaigns.
Where should I publish my commercial videos?
Upload to YouTube for SEO benefits, embed on your website homepage and service pages, share on LinkedIn and Facebook, use in email marketing, and create shorter cuts for Instagram Reels and TikTok. One video can serve multiple platforms with slight adaptations.
Conclusion
Commercial videography is no longer a luxury for big businesses. It is an essential tool for any Kent company that wants to grow online, build trust, and connect with customers.
The stats speak for themselves: video content boosts conversions, improves SEO, increases engagement, and delivers measurable ROI. With 91% of businesses now using video marketing, the question is not whether you should invest in video. The question is how soon you can start.
Whether you need a single promotional video or a full content package, the key is working with a team that understands your business and your audience.
Ready to see how video could work for your Kent business?
At Fuzzy Studio, we help businesses in Medway and across Kent create video content that actually gets results. No pressure, just honest advice on whether commercial videography is right for you. Get in touch for a free consultation or explore our videography services to see examples of our work.
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