Updated in January 2026

10 Types of Commercial Videos Every Business Should Consider

QUICK OVERVIEW: Commercial video is the most powerful tool for building trust and closing sales in 2026, with formats like Brand Stories and AI-enhanced Shorts leading the way. Every business needs a mix of “hero” content and social clips to remain competitive. Explore the rest of our website to see how we can bring your brand to life.

The 10 most effective types of commercial videos for UK businesses include Brand Story films, Explainer videos, Customer Testimonials, Product Demos, Social Media Shorts, Interactive videos, Recruitment films, Educational tutorials, Event highlights, and AI-Personalised videos. Choosing the right format allows you to target specific customer needs, from initial brand awareness on TikTok to high-intent conversion on your website.

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Table of Contents

• What is a commercial video?
• 10 types of commercial videos to grow your business
• How to choose the right video style for your goals
• Benefits of professional video production
• Cost of commercial video production in the UK
• Best way to measure your video ROI
• Top tips for a successful video shoot
• Emerging video trends for 2026
• FAQs

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What is a commercial video?

A commercial video is any video content created to promote a brand, product, or service. In the past, this usually meant a 30 second TV advert. Today, the definition is much broader. It includes everything from a vertical video on a smartphone to a high-end cinematic film.

The goal is always the same: to grab attention and encourage the viewer to take action. Whether you are a small local shop in Kent or a national engineering firm, video helps you tell your story in a way that text simply cannot match. According to recent data, over 91% of businesses now use video as a primary marketing tool.

10 types of commercial videos to grow your business

Here is a breakdown of the most popular and effective video formats you should consider for your 2026 marketing strategy.

1. Brand Story Films (The Hero Video)

This is the “About Us” video but with more heart. It focuses on your mission, your people, and why you do what you do. It is often the first thing people see on your homepage. It builds an emotional connection before you even try to sell a product.

2. Explainer Videos

If your service is hard to explain, you need an explainer video. These are usually 60 to 90 seconds long and use simple language or animation to solve a customer’s problem. They are perfect for software companies or technical service providers.

3. Social Media Shorts & Reels

In 2026, vertical video is king. These are fast, punchy clips designed for platforms like TikTok, Instagram, and YouTube Shorts. They often feel less “produced” and more authentic, which helps you reach a younger audience.

4. Customer Testimonials

Nothing builds trust like a happy customer. Instead of just a written quote, a video testimonial shows a real person sharing their genuine experience. It is the ultimate “social proof” for your brand.

5. Product Demos and Walkthroughs

Show, don’t tell. A product demo shows exactly how your item works in the real world. For eCommerce brands, this can reduce product returns by up to 35% because customers know exactly what they are buying.

6. Interactive and Shoppable Videos

This is a major trend for 2026. Interactive videos allow viewers to click on items within the video to see prices or buy them instantly. It turns a passive viewing experience into a direct sales channel.

7. Educational and “How-to” Tutorials

By teaching your audience something for free, you position yourself as an expert. If you sell paint, make a video on “How to prep a room for painting.” It provides value and keeps people coming back to your brand.

8. Recruitment and Culture Videos

Finding the right staff is hard. A recruitment video shows what it is really like to work at your company. It highlights your office vibe, your team, and your benefits, helping you attract the best talent in your industry.

9. Event Highlights

Did you host a launch party or attend a trade show? An event highlight video captures the energy and success of the day. It is great for showing that your business is active, successful, and part of a community.

10. AI-Personalised Outreach Videos

New technology now allows businesses to create personalised video messages at scale. You can record one base video and use AI to change the name or details for hundreds of different potential clients. It is a game-changer for B2B sales teams.

How to choose the right video style for your goals

You might be wondering which of these 10 types is best for you. The answer depends on where your customer is in their journey.

• Awareness: Use Social Shorts or Brand Stories to get noticed by new people.
• Consideration: Use Explainer videos or Educational tutorials to help them understand your value.
• Conversion: Use Testimonials or Product Demos to give them the final nudge to buy.

At Fuzzy Studio, we help you map out this strategy so you don’t waste money on the wrong type of content.

Benefits of professional video production

Here are 10 reasons why investing in professional video is a smart move for your business:

1. Higher Engagement: People are 10 times more likely to engage with a video than a text post.
2. Better SEO: Google loves video. Adding a video to your page can increase organic traffic by up to 157%.
3. Increased Trust: High-quality visuals make your business look established and reliable.
4. Clearer Messaging: You can explain complex ideas in seconds rather than pages of text.
5. Mobile Friendly: Video is the preferred way to consume content on smartphones.
6. Social Sharing: Videos get shared much more often than images or links.
7. Better ROI: 82% of marketers say video gives them a strong return on investment.
8. Brand Recall: People remember 95% of a message when they see it in a video.
9. Time Saving: A video can answer frequent customer questions, saving your support team time.
10. Competitive Edge: Many of your competitors are still not using video effectively. This is your chance to stand out.

Cost of commercial video production in the UK

One of the biggest questions we get is: “How much does it cost?” In 2026, UK production costs generally fall into three tiers:

• Basic (£500 – £1,500): Best for simple social media clips, basic “talking head” interviews, or short event highlights. Usually involves a single videographer.
• Professional (£1,500 – £6,000): This is the sweet spot for most businesses. It includes high-quality videography, professional lighting, sound, and a more detailed editing process with motion graphics.
• Premium (£6,000+): For high-end brand films, TV-quality adverts, or complex animations. This involves larger crews, multiple locations, and advanced post-production.

Here at Fuzzy Studio, we offer a Limited Time Offer where you can get 6 months of content from only £1800. This is designed to help small businesses stay consistent without a massive upfront cost.

Best way to measure your video ROI

Don’t just look at “views.” While views are nice, they don’t always pay the bills. To see if your video is working, look at these metrics:

• Watch Time: Are people watching until the end? If they drop off in 5 seconds, your “hook” needs work.
• Click-Through Rate (CTR): How many people clicked your link after watching?
• Conversion Rate: Did the video actually lead to a sale or a lead form being filled out?
• Dwell Time: Does the video keep people on your website longer? This helps your Google ranking.

Top tips for a successful video shoot

• Plan your script: Never “wing it” on camera. Have a clear plan.
• Focus on audio: People will forgive a slightly blurry video, but they will turn off instantly if the sound is bad.
• Keep it short: Most commercial videos should be under 2 minutes.
• Have one clear CTA: Tell the viewer exactly what to do next.
• Use professional lighting: Good lighting is the difference between a “home movie” and a “professional commercial.”

Emerging video trends for 2026

The world of video is changing fast. In 2026, we are seeing a massive shift toward Authentic Storytelling. Audiences are tired of “over-polished” corporate videos that feel fake. They want to see real people and behind-the-scenes moments.

Another huge trend is AI-native workflows. At Fuzzy Studio, we use tools to help with graphic design and animation to speed up production. However, we always keep a human touch. As the UK Government Digital Service often highlights in their accessibility standards, ensuring your videos have accurate captions and descriptions is no longer optional, it is a requirement for reaching everyone.

FAQs

Q: How long should a commercial video be? A: For social media, aim for 15 to 60 seconds. For your website homepage or an explainer, 90 seconds to 2 minutes is the sweet spot. Anything longer risks losing the viewer’s attention.

Q: Do I need a big budget for video marketing? A: Not necessarily. You can start with simple social clips or take advantage of packages like our £1800 content offer. The key is consistency rather than one expensive “blockbuster” video.

Q: What is the best platform for my business video? A: It depends on your audience. LinkedIn is best for B2B, while Instagram and TikTok are great for consumer brands. YouTube remains the best place for “How-to” and educational content.

Q: Can I just use my iPhone for business videos? A: Smartphone cameras are great for daily social updates and behind-the-scenes content. However, for your main “Hero” or brand videos, professional equipment and lighting are needed to ensure you look credible to high-value clients.

Q: How often should I post new video content? A: In 2026, the most successful brands post 2 to 4 times per month on their main channels and daily on their social “stories.”

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Conclusion

Commercial video is no longer just a “nice to have” feature. It is the heart of a modern business strategy. Whether you need a simple headshot and intro video or a full 6-month content plan, the goal is to be helpful and authentic.

By using the 10 types of videos mentioned above, you can build a library of content that works for you 24/7. It explains your products, builds your trust, and ultimately grows your business.

Ready to start your video journey? Get in touch for a quote today and let’s discuss which video type will give you the best return on investment.